1. Unique identity for school district
2. Interactive site that provides web services
3. Serve four audiences (in priority order): students, parents, teachers and administrators
4. Easy to edit/update by non-technical users
5. Secure password-controlled work flows/publishing approvals, management

Plone Features

1. Easy content management
2. TTW - Through The Web editing
3. RSS - Really Simple Syndication
4. Personalization - every student, teacher & administrator can have their own web site
5. Flexible work flows, approvals & control
6. Clean, easy-to-read web addresses (URLs)
7. Web Standards - adheres to World Wide Web Consortium (W3C) standards
8. Mere mortals can create/edit pages without needing to know HTML or XHTML
9. Content aggregated & published via RSS (Really Simple Syndication)
10. Optimized for search engines (Google et al)